Bananalab Coles & Woolworths Launch / Christmas Campaign
Total circulation of over 1 million views across different media segments
Over 200+ organic UGC pieces were created by influencers and media personnel
Increase of impressions online of 2,644.3%, online purchase increase of 1,100%, and a monthly growth of audiences of 17.5%
Featured in:
Channel 9 Today Extra
Herald Sun
Broadsheet
Time Out (i, ii)
9Honey
9Honey - Travel
SBS Radio French
Daily Mail Australia
The Daily Telegraph
Ticker news with Adrian Franklin
Ticker News - Morning Edition with Alana McLean
Escape
Daily Addict
Signature Luxury Travel & Style
Vacations & Travel
Man of Many
Le Courrier Australien
Captured Travel
The Plus Ones
Giftguide (web + print)
